Digging this new Cheer logo



I probably should have been an industrial designer because I always seem to notice when they change a package. Cheer looks like its from some kind of retro future. A bit like Rafa Jenn with all the triangles, but that’s probably just a modern pattern. It wasn’t enough to make me stop and ask my wife to buy this one instead but it made me stop in the isle and take a picture od it. Plus it kind of looks like they should be filled with printer ink. But I respect them for trying something new.